Exploring the Truth About Fruit Prices in Japan

Japan Myths: Is All Fruit Really Extortionately Expensive?

Japan Myths: Is All Fruit Really Extortionately Expensive?

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Ah, fruit in Japan—a topic that seems to spark endless debate and intrigue! Those who’ve come across Japan fruit memes or viral YouTube videos often share tales of jaw-dropping prices, claiming that a single melon could cost as much as a fancy dinner. But is that really the case? Let’s peel back the layers and find out!

Is It True?

Is It True?




In short, absolutely not! While it’s true that certain luxurious fruits can be pricey, the everyday fruit experience in Japan is not all about breaking the bank. In fact, during our time in Japan, we enjoyed fruit on a daily basis—think school lunch boxes filled with juicy apples, breakfast bowls topped with berries, and refreshing smoothies to cool down on hot summer days. It’s a fruit lover’s paradise!

Are Fruits Expensive?

Are Fruits Expensive?

Okay, let’s get real. Yes, fruits and veggies tend to be a bit pricier in Japan compared to Australia, the US, and the UK. However, the cost is not so outrageous that you’d feel guilty if you didn’t finish that whole banana! In fact, the flavor of Japanese fruit is often worth the extra yen. Seriously, have you ever tasted a Japanese strawberry? It’s like biting into a little piece of heaven!

Why Do We Hear About Those $300 Melons?

Now, let’s address the elephant—or should I say, the melon—in the room. Yes, those jaw-dropping prices are real! I had a firsthand experience during my exchange student days in the Japanese countryside. I scored a part-time gig in the fruit section of Mitsukoshi Department Store, and boy, was I in for a treat!

On my first day, I discovered that the fruit section was not your average supermarket aisle. It felt like stepping into a high-end candy store where everything sparkled and shone. Every apple was polished to perfection, oranges were snuggly wrapped, and fruits were sorted by color and size. No bruised bananas here, folks!

Luxury Fruit: The Big Ticket Items




And oh, the big ticket items! We’re talking about melons wrapped as if they were delicate newborns. They were nestled in polystyrene pillows inside shiny gift boxes, complete with ribbons and fancy stickers. I had to do a double-take when I saw the price tags—14,700 yen, 28,300 yen, and even a whopping 33,000 yen! But let me tell you, the taste? Heavenly! Sweet, light, and juicy, they truly felt like a luxury.

Who Buys These Luxurious Fruits?

Who Buys These Luxurious Fruits?

So who is shelling out big bucks for these fancy fruits? Well, these fruits are often intended as gifts. In Japan, offering high-quality, seasonal produce is a sign of respect and thoughtfulness. Imagine walking into a friend’s house with a beautifully wrapped box of melons or cherries! It’s much more impressive than bringing a bouquet of flowers, which, let’s face it, wilt and wither away.

During my stay, I witnessed this firsthand when my host family received a giant box of ruby-red cherries after a sudden loss in the family. It was a heartfelt gesture that showcased how much value they placed on fresh, high-quality fruits during important moments.

Everyday Fruit: Where to Find It?

If you’re looking to buy everyday fruit without the luxury price tag, you’re in luck! Supermarkets are your best bet. Look for places like LIFE, MARUNETSU, AEON, and even 100 YEN LAWSON. If you’re a local, a Costco membership can also be a game-changer for buying fruit in bulk!




For those seeking organic options, check out neighborhood stores like Bio C Bon, where you can fill your own containers with nuts and herbs. One thing to keep in mind is that fruit is often sold per piece, not by weight, which can be a bit of an adjustment if you’re used to buying by the kilogram.

Farmers Markets: The Hidden Gems

Another delightful option? Farmers markets! If you happen to be in Tokyo, don’t miss the Farmer’s Market at UNU in Harajuku—held every weekend and brimming with delicious, misshapen fruits that deserve some love!

And let’s not forget about convenience stores! They’re not just for late-night snacks. Many convenience stores offer cut-up apples, pineapples, and bananas right next to the cash register. You might be surprised at the variety and freshness, with prices ranging between 100 and 300 yen. That’s about the same as a packet of chips, but way healthier!

What Fruits Are Rarely Seen?

While Japan boasts a fantastic variety of fruits, you might notice some absentees. Blood plums and green apples? Rare sights! And while not technically a fruit, good luck finding beetroot or avocado in most places. Embrace the seasonal offerings to keep those fruit prices down; checking out a seasonal guide can save you a ton!

Want to See Luxury Fruits? Here’s Where!

If you’re curious about those luxurious fruits, take a stroll to the basement floors of major department stores. They usually have a posh fruit corner that’s perfect for a photo op. For an even more specific experience, visit Nishimura Fruits Parlor or the basement food hall of Tokyu Department Store under Shibuya Station. You’ll be amazed by the beauty and presentation of these fruits!




So, there you have it! The truth about fruit in Japan: it’s a delightful mix of affordability, luxury, and seasonal charm. Go out and enjoy the vibrant fruit culture in Japan!